Databases for small business: essentials of database management, data analysis, and staff training for entrepreneurs and professionals

摘要

Startups can rely on venture capital to become big and bright fast, and above all to have access to all the expertise needed to turn their fancy ideas into revenues. On the contrary, small businesses can rely only on themselves to grow at a more sedate pace, but keeping a firm hold on every facet of their business at all times. For them, time is often short; managerial concepts may be hard to grasp and difficult to turn into immediate benefits. This book addresses just one of these concepts, data management, and explains quite thoroughly precisely that. It starts by making clear that data, and the time spent managing it, is a real asset for any organization keen to increase its wealth, not just a mere waste of energy; after that, the prince of tools for doing so is brought to the scene: the database. The first task the author performs is persuading the audience that the database is not just the complicated cousin of the spreadsheet; it has a definite role and the two can live side by side; of course, the learning curve is steeper, but mastering its concepts has a far greater reward over all aspects of the organization.