Multi-stage multi-attribute decision making method based on online reviews for hotel selection considering the aspirations with different development speeds

摘要

With the development of the Internet, online reviews provide a new perspective to evaluate alternatives. From the perspective of selecting a hotel as the long-term partner, the comprehensive performances of hotels in a longtime dimension become the vital factor. In addition, the behaviors of decision-makers should also be taken into account in the decision making. Due to the above reasons, this paper provides a multi-stage multi-attribute decision-making method based on online reviews for hotel selection by considering the aspirations of different development speeds. Firstly, this paper considers the performances of hotels in multiple stages. Secondly, this paper establishes the aspiration satisfaction function that considers different risk preferences and aspirations to make the decision process more flexibility. Thirdly, this paper provides three different development speeds when setting the multi-stage time aspirations to offer more choices. Finally, this paper illustrates the effectiveness by a practical example and provides management suggestions for both decision-makers and alternatives based on the simulation results.