Editor's foreword

摘要

This issue of CLSR contains some longer papers this time. It is important for such work to have an outlet when the length of the paper is justified by the important content to be shared. The issue begins with Part 1 of a paper by Nancy J. King of the College of Business, Oregon State University, USA and Pernille Wegener Jessen of Aarhus School of Business, Aarhus University, Denmark dealing with personalised advertising to mobile phone customers. With the increasing use of web browsing capability and location tracking technologies behavioural advertisers are well placed to produce highly targeted advertising. This paper, in two parts, examines EU and U.S. regulatory frameworks for protecting privacy and personal data in this context and the adequacy of such regulation. The upcoming second part will discuss whether industry self-regulation or privacy-enhancing technologies will be adequate to address any privacy gaps identified.