Bonding Experiences

摘要

Theme parks, video games, books, movies, the Web, toys, theater, concerts, CDs, DVDs, personal video recorders, wireless phones―we are surrounded by an endless range of entertainment experiences and technologies. Yet these forms and formats have remained almost entirely separate from one another. Why hasn't the entertainment industry been able to bring about content convergence―given the expanding technology divergence―and combine the strengths of each platform to create something that is greater than the sum of its parts? What will it take for them to meet this challenge?