What Industry Today Doesn’t Face Intense Competition?

摘要

In 2005 INSEAD professors W. Chan Kim and Renée Mauborgne, published Blue Ocean Strategy, one of the most impactful strategy books ever written. Selling over 3.6 million copies and published in 44 languages, the book has become a byword for any organization that is looking to create new market spaces ripe for growth. The study includes research of over 150 successful new market creations, across more than 30 industries, including less successful competitors. What they found is that most companies focus on how to beat the competition in existing markets. They described this as a red ocean, often over-crowded and with shrinking profit margins and limited growth opportunities. They have now taken the principles of the original work and today publish their follow-up, Blue Ocean Shift. The book provides a step-by-step guide to identifying untapped growth opportunities, whether you are a startup, small business, or Fortune 500 company.