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Analyst's Corner: Reassessing the Competitive Intelligence Role

机译:分析师专区:重新评估竞争情报角色

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摘要

You've done you're needs assessment, are about to kick off your competitive intelligence (CI) function, Then senior management announces a budget freeze which puts your plans on hold. Sound familiar? Many of us have found it difficult to move our intelligence function forward during the tough economic times our global economy has experienced at the turn of the 21st century. nFortunately, budget purse strings have started to loosen over the last few years as the economy continues on its gradual road to recovery. This is good news to many of us who have been waiting for the right moment to recharge our intelligence function. My advice to you is to plan carefully and methodically as you either kick-off with new plans or ramp back up your CI function. Before you begin, consider the following key steps.
机译:您已经完成了需求评估,即将开始您的竞争情报(CI)功能,然后高级管理层宣布冻结预算,使您的计划搁置。听起来有点熟?在21世纪之交的全球经济艰难时期,我们许多人发现很难将情报职能向前推进。 n幸运的是,随着经济继续逐步复苏,预算钱包字符串在过去几年中开始松动。对于我们中的许多人来说,这是一个好消息,他们一直在等待正确的时机来增强我们的情报功能。我对您的建议是在启动新计划或提高CI功能时谨慎,有条理地进行计划。在开始之前,请考虑以下关键步骤。

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