Manufacturing Authenticity: The Rhetoric of 'Real' in Women's Magazines

摘要

Discourses of authenticity are symptomatic of an era of destabilized communication hierarchies, participatory media, and reality television programming. Women's magazines are an apt site to examine articulations of authenticity given the genre's traditional emphases on aspirational consumption and "making up" the external self. This study explores constructions of authenticity in the advertising and editorial content of two top-ranked publications, Glamour and Cosmopolitan. Drawing on a qualitative textual analysis of these magazines, the author conceptualizes three overlapping tropes of authenticity: (a) promoting natural, organic products; (b) the celebration of ordinary-looking women; and (c) the encouragement of inner-directed self-discovery. These striations of real products, real external beauty, and real internal beauty, respectively, allow authenticity to seep throughout the texts without fundamentally disrupting their traditional commercial function.