The Rise of Advertising in the United States: A History of Innovation to 1960.

摘要

Eighteenth century Americans were "citizens," whose ideal worth was measured in public service. Today's Americans are "consumers," whose measure is taken-quite literally-by what they buy. Their shopping data is captured and processed by "analytics," (software that finds connections), and then sold in various configurations. All without consent. People are thus sorted into market segments or "lifestyles" and saturated with incessant "personalized" ads that tag them wherever they travel in cyberspace.