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Aging Gracefully

机译:优雅地老化

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摘要

We never grow old in Denver," contended the Chrysler magazine advertisement. Perhaps-but ads certainly age. That bold proclamation was published 75 years ago. What was turning the city into a Rocky Mountain fountain of youth in 1939? "The way to feel young at any age is to live in Denver, breathe the mountain air and drive a Chrysler," the ad went on to explain. It was part of a series that said the "modern" car was equally popular in Atlanta, Louisville, Boston, Chicago, and other cities from coast to coast. While many of the pitches for Chrysler in '39 were in color, most Chevrolet ads of the day were black and white. They promoted the cars as being "the best at lowest cost." Ford ads generally featured colorful, sometimes whimsical, settings illustrated by veteran Ford artist James Williamson. Some promoted the company's exhibits at the New York World's Fair. One corporate piece featured the entire range of Ford Motor Company products-even a transit bus. The colorful two-page spread appeared in the June 19, 1939, issue of Collier's magazine with the headline "How Ford serves the world of today."
机译:我们从未在丹佛变老,”克莱斯勒杂志的广告争辩道。也许,但广告的确年代久远。75年前发表的大胆宣言。是什么让这座城市在1939年变成了落基山的青年喷泉?无论年龄多大,年轻人都应该住在丹佛,呼吸山间的空气,驾驶克莱斯勒。”广告接着解释道。这是该系列的一部分,该系列说“现代”汽车在亚特兰大,路易斯维尔,波士顿,芝加哥和其他沿海城市之间的联系尽管39年代克莱斯勒的许多球场都是彩色的,但当时大多数的雪佛兰广告都是黑白的,它们将汽车推崇为“成本最低的最好”。广告通常以福特资深艺术家詹姆斯·威廉姆森(James Williamson)所展示的色彩鲜艳,有时是异想天开的设置为代表,一些广告在纽约世界博览会上推广了该公司的展品,其中一个公司的作品展示了福特汽车公司的全部产品,甚至是公交车。页传播刊登在1939年6月19日的《科利尔》杂志上,标题为“福特如何服务当今世界”。

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