Fishing Expedition:The Story of the 1964-66 Plymouth Barracuda

摘要

By the mid Sixties, four out of 10 Americans were under the age of 20, thanks to the "baby boom" that started after World War II. Live-birth rates jumped in 1946 and stayed high for the next 18 years. The oldest portion of this population wave was entering driving age and was about to transform the automobile marketplace. A new market segment sprang up virtually overnight in spring 1964 to entice these young drivers via two all-new offerings.