Gender in Magazine Advertising: Skin Sells Best

摘要

This study involves an analysis of 2007 fashion advertisements published in Gentlemen's Quarterly (GQ) and Vogue between 1964, at the beginning of the sexual revolution, and 1994, to see if there were changes in the use of sexual attire and nudity. The analysis indicates that this use increased in GQ, as well as Vogue, suggesting that the sexual objectification of both men's and women's bodies increased over the forty-year period.