NEW research into hotel guests' experiences commissioned by P&G Professional (the away-from-home division of Procter & Gamble), shows the importance of cleanliness to improve online ratings and customer loyalty. A study of 2000 UK residents who regularly stay in hotels has revealed that dirty bed sheets (71%) were the most likely hotel faux pas to make a guest walk out, followed by a disgusting bathroom (69%) or a smelly room (65%). Further findings show a resounding 97% are disturbed by evidence of previous guests in their room, with two thirds stating they feel their skin crawl at the thought of old drool marks on their pillow and 66% can't handle the sight of a stranger's hair lingering in the plughole of the hotel shower.
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