Tailor Your Communication

摘要

One of the prerequisites to attaining significant improvement in environmental services for any public or private body is the participation of local residents, which is largely driven by their behavioural habits, especially in the waste and recycling industry. Bringing about a change in the public's behavioural patterns is a principal plank on which any waste management strategy or plan hinges to deliver better results. This brings into play the need for effective and extensive communication that mobilises and informs the public about the existent or improved waste and recycling services and how they can be fully utilised to achieve a cleaner and greener environment.