Recent forest fires in the Amazon, which have been linked by campaign groups to deforestation for agriculture and cattle rearing, highlight the fact that meat provenance is a global issue. In the past few years, there has been a shift in people's eating habits, researchers claim, with vegetarianism and veganism on the rise, and meat losing ground. Even so, meat consumption is still way out in front in the food stakes, according to the UK's Agricultural and Horticultural Development Board (AHDB), with 95 per cent of people eating it once a week or more. However, a survey released last year by consumer organisation Kantar - which questioned 10,000 people across the UK - revealed that 29 per cent of evening meals served up in 2017 contained no meat or fish.
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