CIOs who focus on business strategy are surprisingly similar to CEOs. Although most CIOs profess no interest in running a company, thinking more like the CEO can only strengthen the CEO-CIO partnership and sharpen the strategic impact of the role.rn"The difference between CEOs and CIOs is markets, products and sales channels," concludes Michael Capellas, who recently became CEO of Acadia, a joint venture of Cisco and EMC to provide private cloud solutions. The CEO looks at those three areas from the customer's perspective, focusing on sales. CIOs typically focus internally, on following a product through the supply chain and recording expenses. CIOs should develop more of an outside-in point of view, says Capellas, who in the late 1990s was promoted from CIO to CEO of Compaq.
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