No advertising, but more sponsorship? A case study of e-red envelope at China's Spring Festival Gala

Zhang Qian; Wu Chao; Qiao Han; Wang Shouyang

首页> 外文期刊>Chinese Management Studies >No advertising, but more sponsorship? A case study of e-red envelope at China's Spring Festival Gala

【24h】

No advertising, but more sponsorship? A case study of e-red envelope at China's Spring Festival Gala

机译：没有广告，但有更多赞助？以中国春节联欢晚会的电子红包为例

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Purpose - This paper is dedicated to answer two questions: What is the business model of interactive television (iTV) ad at China's Spring Festival Gala; and Why the business model of iTV ad creates different commercial values for different firms.

机译：目的-本文致力于回答两个问题：在中国春节联欢晚会上互动电视（iTV）广告的商业模式是什么？以及为何iTV广告的商业模式为不同的公司创造不同的商业价值。

著录项

来源
《Chinese Management Studies》 |2017年第1期|90-106|共17页
作者
Zhang Qian; Wu Chao; Qiao Han; Wang Shouyang;
展开▼
作者单位

Univ Chinese Acad Sci, Sch Econ & Management, Beijing, Peoples R China;

Chinese Acad Sci, Acad Math & Syst Sci, Beijing, Peoples R China;

Univ Chinese Acad Sci, Sch Econ & Management, Beijing, Peoples R China;

Univ Chinese Acad Sci, Sch Econ & Management, Beijing, Peoples R China|Chinese Acad Sci, Acad Math & Syst Sci, Beijing, Peoples R China;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
Business model; Commercial value; E-red envelope; ITV ad; VIC model;

机译：商业模式;商业价值;电子红包;ITV广告;VIC模型;
入库时间 2022-08-17 23:24:58

相似文献

外文文献
中文文献
专利

1. ‘Beautiful China’A Feast of Folk Spring Festival Galas:Zero Distance Demonstration of Spring Festival Culture [J] . Wei Zheng 中外文化交流：英文版 . 2021,第003期

机译：“美丽的中国春节盛宴：春节文化的零距离展示
2. Entertainment, Education, or Propaganda? A Longitudinal Analysis of China Central Television's Spring Festival Galas [J] . Xiao Wang Journal of broadcasting & electronic media . 2010,第3期

机译：娱乐，教育还是宣传？中央电视台春节联欢晚会的纵向分析
3. Embrace the World——First China International Spring Festival Gala [J] . 友声：英文版 . 2010,第002期

机译：拥抱世界-首届中国国际春节联欢晚会
4. Corporate Advertising Spending and Corporate Profits——An Empirical Study based on World Cup Sponsorship [C] . Xinyi Yuan International Symposium on Social Science and Management Innovation . 2019

机译：企业广告支出和企业利润 - 基于世界杯赞助的实证研究
5. Chinese television as a medium of national interpellation: Diasporic responses to the CCTV production of the Spring Festival Gala. [D] . Cui, Yawei. 2009

机译：中国电视台作为民族诉求的媒介：对春节晚会闭路电视节目的误解。
6. An Optimal Nucleic Acid Testing Strategy for COVID-19 during the Spring Festival Travel Rush in Mainland China: A Modelling Study [O] . Yu-Hao Zhou, Ke Ma, Peng Xiao, 2021

机译：中国大陆春节旅游涌入的Covid-19最佳核酸试验策略：建模研究
7. Promoting moral values through entertainment : a social semiotic analysis of the Spring Festival Gala on China Central Television [O] . Feng D 2016

机译：通过娱乐促进道德价值观：中央电视台春节联欢晚会的社会符号学分析

No advertising, but more sponsorship? A case study of e-red envelope at China's Spring Festival Gala

摘要

著录项

相似文献

相关主题

期刊订阅