How U.S. Companies Can Lead in the New Global Economy

摘要

"In international [dealings], the one thing I've learned is that if you don't have local knowledge, you won't have a very good business. The most important thing you can do in China is to get a Chinese leader you believe in and build a Chinese team around you. We've had very little success anywhere in the world wherever we had an expat there for very long. When we started in France, we didn't have anybody [who] had any idea of what was going on there, and we wasted a ton of money until we got a team that was local. We believe in a decentralized model, building local capability and then having the local leaders figure out how to localize what you offer and make it as relevant as possible. As long as you start with your people capability, you'll figure out how to satisfy your customers, and then you'll make some money."