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Lessons from the North American gift card market

机译:北美礼品卡市场的教训

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摘要

Although smart card technology has been slow to penetrate the financial services and retail sectors in the US, it has had noticeable achievements in the area of gift cards. Tom Kleeman, CEO, Spartanics examines why the north American gift card market is providing healthy opportunities for smart card manufacturers.
机译:尽管智能卡技术在美国的金融服务和零售领域渗透缓慢,但在礼品卡领域已经取得了显著成就。 Spartanics首席执行官Tom Kleeman分析了北美礼品卡市场为何为智能卡制造商提供健康的机会。

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