Getting customers to 'like' you. Really 'like' you.

摘要

Picture this: It's Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you're breathing a sigh of relief that it's over, and you silently hope the sales will be great. But then, the unexpected happens -the power goes out at the Superdome. Suddenly, everyone on every couch in America has an extra 34 minutes to fill. Nobody's ads are running, none of the players are huddling and viewers across the country start turning their eyes away from their TV screens, toward all their other devices.