Few professions in the world can rival the demands and the fast pace that go with the territoy for those employed in the health-care business―no matter in what country. Doctors, nurses and pharmacists worldwide are constantly prescribing, dispatching and administering medication in an environment where, at any time, a simple human error can lead to tragic consequences. It only follows, then, that the packaging used to store and dispense prescription medicine must above all be designed to help keep such errors to a minimum. Such thinking is more or less what drove the formation of WHAM (Witaker Hughes Audit Matters)―a U.K.-based advocacy group which has established an Internet-based audit of pharmaceutical packaging (www.patientpax.com) with the aim of promoting an established, universal protocol for the packaging and labeling of prescription medications, which it maintains would enable health-care practitioners to reduce the incidence of such mishaps.
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