Everything looks better through clean lenses, especially when the consumers and the environment both benefit. And there are plenty of benefits to go around with the newly-launched Biotrue multipurpose soft-lens cleaning and disinfecting solution from the Vaughan, Ont.-based eye-care specialists Bausch+Lomb Canada Inc. Having recently received Health Canada's all-important Notice of Compliance approval for widespread purchase at food, drug and mass retailers starting this summer, the innovative Biotrue formulation— said to be inspired by the biology of human eyes—is said to be the only lens-care solution in Canada to combine a pH that matches tears, a lubricant that keeps lenses moist and comfortable, and a special formulation that helps keep certain beneficial tear proteins active, according to the company.
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