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摘要

Swiss-headquartered Amcor Flexibles Europe & Americas has won two awards in the recently-held Alufoil Trophy 2014 competition of the European Aluminium Foil Association (EAFA), including top prizes in the contest's Consumer Convenience and Marketing & Design categories. Produced for pharma-ceuticals supplier Merck Sharp & Dohme Australia (MSDA), Amcor's EMEND Tri-pack Formpack with peelable lidding-a peelable lid blister-pack combining a lidding foil and a Formpack cold-formed bottom web-provided a major enhancement to the openability and product protection for patented medication used to prevent nausea and vomiting caused by certain anticancer medicines, according to the judging panel. For its part, the Amcor-made Belmoca coffee capsules-featuring shiny, diamond faceted aluminum capsules in five different colors to match individual coffee flavors-helped the Belmoca brand achieve highly effective product differentiation at the shelf-level, while also playing homage to the brand's 'a diamond in your cap' tagline.
机译:总部位于瑞士的Amcor Flexibles Europes and Americas在最近举行的欧洲铝箔协会(EAFA)的Alufoil Trophy 2014竞赛中赢得了两个奖项,其中包括竞赛的“消费者便利性”和“营销与设计”类别中的最高奖项。 Amcor的EMEND Tri-pack Formpack为可药用盖子的默克夏普&Dohme Australia(MSDA)生产,带有可剥离盖层的可剥离盖泡罩包装,结合了有盖箔片和Formpack冷成型底部卷筒纸,为该产品提供了重大改进评审团表示,用于预防某些抗癌药物引起的恶心和呕吐的专利药物的开放性和产品保护。就其本身而言,由Amcor制造的Belmoca咖啡胶囊-具有五种不同颜色的闪亮的钻石切面铝制胶囊,可与各种咖啡口味匹配-帮助Belmoca品牌在货架级别实现了高效的产品差异化,同时也向品牌的“戴帽戴钻石”的口号。

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    《Canadian Packaging》 |2014年第6期|34-34|共1页
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