Agropur is shaking up the fine cheese market with new high-end brand

摘要

While Canadians generally love their cheese and consume it in great quantities, relatively few of them are aware of how fine cheese is made and properly enjoyed in the right setting for optimal culinary reward. But thanks to leading Canadian dairy co-op Agropur, the mastermind behind the world-renowned OKA cheese brand, Canadian consumers have a new delicious way to elevate their knowledge of this beloved product in the tastiest way possible. Launched across the grocery stores and cheese stores across Canada in late summer, Agropur's new Monsieur Gustav brand of high-end authentic fine cheese products promises to demystify and democratize an important food category whose mass appeal has been held back in the past by its perceived snobbishness and elitism.