PUTTING FUN BACK INTO PACKAGING DESIGN

摘要

Single-use tableware is getting a lot of bad press these days, but Mississauga, Ont.-based Goodtimes Brand Inc. has found a clever way to show that its heart is in the right place by thinking well outside the proverbial box. No doubt inspired by the notorious beer pong competitions routinely played out at college pubs and fraternity parties far and wide, the Goodtimes Pong Game Kit is a witty example of repurposing the company's large plastic beverage cups for a longer service life-all within the confines of a slim, tidy and see-through rigid plastic container packing two upside-down rows of red and blue beverage cups, two non-spill mats and the players' list/scorecard. Accompanied by four Smiley Face pong balls and a pen to keep score, the 473-ml beverage cups are thoughtfully stamped "HOME" and "AWAY" for an extra touch of arena authenticity, and the sparse use of graphics and lettering allows the cups themselves to provide just the right amount of color contrast to attract the attention, and spark the curiosity, of passer-by shoppers. Game on!