Influence, Reciprocity, Participation, and Visibility: Assessing the Social Library on Twitter

摘要

This article assesses the social profiles and online activities of 400 public libraries on Twitter to explore the changing nature of library presence online and the new Web 2.0 metrics and models that are emerging for assessing libraries in social space. The results of this study examine library activities, influence, and self-presentation practices in Twitter and provide insights into how social libraries are representing themselves and interacting with users in online microblogging environments.