Specialty, pay TV contributes more to TV drama than conventional nets: CTF report

摘要

English-language Canadian TV docu-mentary, and variety and perform-ing arts programs were more successful than drama with Canadian audiences, with the former two groups claiming at least half of all tuning, according to statistics contained in the annual report of the Canadian Television Fund (CTF) that was released this month. About 56% of viewing of all documentary watching was to Canadian productions, with 44% going to foreign-produced docs. In the variety and performing arts category, 51% was to homegrown fare, and 49% to foreign productions. In contrast, only 22% of drama tuning was to Canadian shows, and 75% to foreign TV drama. Children's programs also did better in terms of audiences than drama, with Canadian children's and youth programs accounting for 39% of viewing to that genre. In the fall and winter of 2003-04, 40% of total viewing hours for English-language programming were devoted to Canadian shows, with 60% going to non-Canadian programs, the annual report notes.