Knowing 'What' to Do Is Not Enough: Turning Knowledge Into Action

摘要

Why do so much education and training, management consulting, and business research and so many books and articles produce so little change in what managers and organizations actually do? In 1996, more than 1, 700 business books were published in the United States,~1 and more are published each year. Many of these books are filled With the same analyses and prescriptions, albeit using different language and Graphics, as could be found in similar books published the year before.