THE ENIGMA BEHIND DISNEY

摘要

Few business books have as much going for them as Work in Progress. It's co-authored, after all, by Michael D. Eisner, the legendary CEO of Walt Disney Co. who notes that, in his 14 years at the helm, the company's market value climbed from $2 billion to $75 billion. Helping him craft his story was Tony Schwartz, a well-regarded magazine writer and co-author of Donald Trump's The Art of The Deal. With such heavyweights, a reader might reasonably expect an important book, one that would reveal the essence of Disney's magic and offer real insight into Eisner's management style. Surely, one presumes, the pages will lay out some of the strategic thinking that has gone into building one of the world's most powerful media companies and will unveil Eisner's plans for navigating the shoals ahead.