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THE RETURN OF PRICING POWER

机译:定价权的回归

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Continental Airlines Inc. took the first big step in February, when it tacked on a $20-per-trip surcharge, blaming higher fuel costs. Most of the industry followed fast. Then, in March, Northwest Airlines Corp. hiked fares some $20 to $40 round-trip. Again, rivals are following suit. "Our planes are full, so our prices are not too high," Continental chief Gordon M. Bethune argues drily. Over at rival AMR Corp., Chief Financial Officer Thomas W. Horton adds: "There's more pricing, power clearly in industry right now."
机译:大陆航空公司在2月份迈出了第一步,当时它规定了每趟20美元的附加费,归咎于燃油成本的上涨。大多数行业紧随其后。然后,在3月份,西北航空公司将往返票价提高了约20到40美元。竞争对手再次效仿。 “我们的飞机已经满了,所以我们的价格不会太高。”美国大陆航空负责人戈登·白求恩(Gordon M. Bethune)开玩笑地说。在竞争对手AMR Corp.上,首席财务官Thomas W. Horton补充道:“目前,行业中显然存在着更多的定价和动力。”

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