$45 MILLION FOR ONE BUCK

摘要

As soon as he heard the new U.S. dollar coins were available at his local Charlotte (N.C.) Wal-Mart, Ron Feuer rushed out to exchange a $20 bill for a handful of the gold-colored coins. "I was one of the first," he says proudly. Feuer, an avid collector, might be more excited than most over the coin's arrival, but that may change. Starting Mar. 6, the U.S. Mint will unleash a $45 million marketing blitz to sell the new coin to the public. "We want to get every-one talking," says U.S. Mint Director Philip N. Diehl. The mint has dubbed the coin the Golden Dollar, even though it's really a copper and brass alloy. But it might as well be gold, given the glittering launch the mint has planned.