Let's Get Back to Basics, Folks!

摘要

During the Internet boom, the Web philosophy of many companies could be summed up in one sentence: Let a thousand Web sites bloom. Today, though, under the weight of a deteri-orating economy, Corporate America is ap-plying some weed killer to its digital gardens.rnCompanies short on patience and shorter on cash are stepping back and trying to figure out what has worked and what hasn't in the online world. Out are all the willy-nilly Web sites started up by de-partment heads and individual staffers for projects that didn't advance the company's overarching goals. Forget experimental Web projects that have not yet shown arnreturn on investment. Wave goodbye to glitzy marketing sites where the trappings were so gaudy that a Web surfer couldn't find a simple search button.