AD SLUMP? WHAT AD SLUMP?

摘要

With ad revenues in a slump, newspaper readership in a long-term slide, and TV view-ership splintering among a broadening array of choices, Tribune Co. Chief Executive John W. Madigan might be expected to pull in his horns a bit. After all, he built the nation's No.2 newspaper and TV company less than a year ago by snapping up Times Mirror Co., and he still is absorbing that $8 billion deal. Yet Madigan is out scouting for more purchases. "We don't have all the major markets," he says. "There are opportunities out there."