Brian Murphy gets his daily business headlines and weather forecasts simply by turning on his cellular phone. No calling or log-on needed. It's all in a text message sent to him by Pronto, a subscription service that provides information on the fly to mobile-phone users. Murphy, a trader at KBC Financial Products in New York, also dials Pronto's toll-free number when he needs restaurant reservations or driving directions. "They can answer any question," he says.
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