PICTURING MARTHA-MINUS MARTHA

摘要

Quick, who's the editor-in-chief of Martha Stewart Living magazine? No, it's not the famed founder whose name is on the cover. It's longtime staffer Margaret Roach. She may be a talented editor, but Roach's relative anonymity points to a basic weakness in parent company Martha Stewart Living Omnimedia Inc. With the investigation of Chairman and Chief Executive Martha Stewart for obstruction of justice and insider trading coming to a head, the question arises: Can a media company founded on a celebrity personality survive the possible downfall and departure of that personality?