AT LAST, THE WEB HITS 100 MPH

摘要

Jon Nordmark has been through the e-tail bust, so the CEO of eBags Inc. has learned that the next cool thing is rarely what it seems. Yet he increasingly thinks broadband will be boffo. The evidence: In tests, customers who watch videos about the luggage he sells are 19% more likely to buy than customers who just look at pictures on his site. "We don't go hog-wild on any new idea until we have proven its effectiveness," Nordmark says. "Now we have."