NBC:Now It's Wait-and-See TV

摘要

FOR NBC EXECUTIVES,IT has been an unfathomable TV season.Historically,the network has been a prime-time powerhouse thanks to hits such as ER,Law & Order and its spin-offs,Seinfeld,Frasier,and Friends.The prime-time crown was a point of pride even at NBC parent General Electric Co.But this year honchos have watched their network slip and have been forced to play catch-up in the prime-time ratings race against ABC and CBS.Who would have believed that the longtime darling would turn out to be the first headache of the newly created entertainment giant NBC Universal Inc.?