MARY CERANI HAS been selling Pontiacs and GMCs in Wilmington, Del, for seven years. She is one of Union Park Pontiac's top salespeople. Rather than alienating buyers with the hard sell, she listens and finds what customers want. That approach, not to mention a congenitally upbeat attitude, wins her plenty of referrals. Her sunny disposition wasn't much help, though, when a customer showed up recently looking for a Pontiac G6. The man proved difficult the moment he called the dealership, Cerani recalls. He didn't believe the sedan got 27 miles per gallon, as advertised. He wanted interior wood trim and special wheels-a custom order. And after taking delivery of the car, he said he didn't like the ride. Although mechanics could find nothing wrong, Cerani got him a replacement.
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机译:玛丽·塞拉尼(MARY CERANI)在德尔福的威明顿(Wilmington)出售庞蒂亚克(Pontiacs)和GMC已有7年。她是Union Park Pontiac的顶级销售人员之一。她没有聆听并找到客户想要的东西,而不是通过硬卖让买家疏远。这种方法,更不用说先天乐观的态度,赢得了她的大量推荐。但是,当最近有一位客户出现在寻找Pontiac G6时,她阳光明媚的性格并没有多大帮助。塞拉尼回忆说,这名男子给他的经销商打电话的那一刻证明很困难。他不相信那辆轿车每加仑汽油能跑27英里。他想要室内装饰木和特殊的车轮-定制订单。在送完汽车后,他说他不喜欢这次旅行。尽管机械师什么都没发现,但塞拉尼还是替补了他。
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