From the Old, Something New

摘要

You begin by hoping that your leadership team becomes out of its mind with excitement about the prospect of going global. Because for a company to launch a major geographic expansion-or to start any new venture from inside the "old" one, for that matter-the vision and the energy must come from people with real sway, and it has to come in buckets. If s not that organizations intentionally oppose organic growth. It's just that any new venture soaks up money and attention, and too often, when people in the old, profitable part of an organization see cash and boss-interest flowing away from them, they balk. "Why is the company pouring money into that stupid idea?" they grouse, "We're the ones with all the earnings around here, and now we're not getting enough to reinvest."