ZIBA DESIGN'S SEARCH FOR THE SOUL OF THE CHINESE CONSUMER

摘要

It doesn't get better than this: the research from ZIBA Design for China's biggest computer company, Lenovo. Managers striving to focus on the "fuzzy front end" of the innovation process should take note. At a time when you are launching all manner of ethnographic studies, ZIBA's consumer research for Lenovo is among the best of its breed. It won a 2006 gold Industrial Design Excellence Award (IDEA) from the Industrial Designers Society of America.