Baseball, Apple Pie...and Mahindra?

摘要

Engineers from India design advanced jet engines, write some of the world's most sophisticated software, and run massive global computer networks. But can they make a pickup truck that will sell in America's heartland?rnMahindra & Mahindra, a conglomerate based in Mumbai, intends to find out. In spring, 2009, the company plans to launch two - and four - door pickups and a sport-utility vehicle in the U.S. This trio of diesel-powered trucks will compete against a big pack of aggressively promoted offerings from General Motors, Ford, Dodge, Nissan,rnand Toyota. All of these manufacturers have been warring over a domestic pickup market that is shrinking and a SUV market that's overcrowded.