Making Digital Books Into Page Turners

摘要

Nearly 10 months after its debut, the Sony Reader is hardly a game changer. Reviews of the tiny handheld book-reading device have been tepid at best, and Sony Corp. has consistently declined to release sales figures, which just might tell you something. But Sony isn't backing away. In fact, as speculation continues in publishing circles that book e-tailing giant Amazon.com is planning to come out with its own portable reader, Sony is launching a number of initiatives to give its Reader more sizzle.