A Better Measure of Old Media?

摘要

There is a data gap in media today, and smart executives worry about it. Google knows a ridiculous amount about what its searchers do and what they click on: It has terabytes of data on consumer behavior. TV networks and the marketers who advertise on them may have prettier ads. But when it comes to finding out what makes consumers jump, they sometimes mustrnresort to guesswork, or at least the crunching of disparate findings from disparate sources.