It's been a daunting year for the American people as we faced the worst recession since the Great Depression. Businesses have folded under and unemployment is at an all time high. Even the alcohol beverage industry has endured negative outcomes from the recession, although not nearly at the level of other industries. If the last year has taught us anything, it's this: the beer, wine and spirits industry is absolutely resilient to tough economic times. It's flexible and quick to adapt to changing consumer demand. As American consumers have morphed from the freer-spending, luxury seeking shoppers they once were into cautious, no-frills buyers searching for deals, the industry has changed too.
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