ABBREVIATIONS
CHAPTER 1:INTRODUCTION
1.1. Background
1.2. Principal Question
1.3. Research Objective
1.3.1. General objective
1.3.2. Specifics Objectives
1.4. Research questions
1.5. Research Hypothesis
1.6. Mobilized Variables and Research Model
1.7. Significance of the study
1.8 Structure of the study
1.9. Scope of the study
CHAPTER 2:LITERATURE REVIEW
2.1. Theoretical review
2.1.1. Theoretical foundation:the behavior-performance-structure paradigm
2.1.2. The cause and effect relationship of the structure-behavior-performance paradigm
2.2. Theories associated with economic contexts
2.2.1. The Hangover Theory
2.2.2. Complementary theory cycles
2.2.3. The concept of recession and Business cycle analysis
2.3. The Peculiarities of the Air Transport Market in the World
2.3.1. Low Profitability
2.3.2. The Vulnerability of the Sector in the Face of Economic Fluctuation
2.3.3. Strong Competition in the Sector
2.3.4. The Growth of the Air Transport Sector
2.4. Effects of the crisis on the air transport sector
2.5.The behavior of the firm
2.5.1.The concept of Strategy
2.5.2 Types of Strategies
2.6. Competitive strategy
2.6.1. The concept of competitive strategy
2.6.2. Competitive strategy measurement:The performance
2.7. The performance levers of competitive strategy
2.7.1. Change management
2.7.2. Change and restructuring
2.7.3. Conduction management
2.7.4. Stut of change
2.7.5. The performance of the company
2.7.6. Crisis management in the face of communication
2.8. Conceptual model
2.9. Summary of literature review
CHAPTER 3:RESEARCH METHODOLOGY
3.1. The research model
3.1.1. Theoretical model
3.1.2. Independent Variables
3.2. Questionnaire Design
3.3. Target Population
3.3.1. The target population
3.3.2.The sample
3.4. Type of data
3.4.2. Primary Data
3.5. The data collection
3.6. Data Analysis methods
3.6.1. Data coding
3.6.2. Reliability Measure
3.6.3. Validity measure
3.7. Ethical Consideration
CHAPTER 4:FINDING
4.1. Demographic data
4.1.1. Sex distribution of the sample
4.1.2. Seniority
4.1.3. Professional category of the sample
4.1.4. School Level
4.2. Reliability of each questionnaire parts
4.2.1 Cronbach alpha
4.2.2. Descriptive of Alpha Cronback Test Statistics
4.3. Validity analysis
4.3.1. Validity analysis through Pearson’s coefficients on RSTUDIO
4.3.2. ANOVA analysis
4.3.3. Regression analysis
4.4. Synthesis of results obtained
CHAPTER 5:CONCLUSION AND RECOMMANDATIONS
5.1. CONCLUSION
5.2. RECOMMANDATIONS
5.2.1. The strengthening of the fleet
5.2.2. Marketing actions
5.2.3. Crowd sourcing marketing
5.2.4. Geolocated Marketing
5.2.5. Camair-Co's Empowerment vis-à-vis the State of Cameroon
5.2.6. Strengthening its Policy
5.3. Suggested area for further research
5.3.1. Research on the exploitation of new niches and services
5.3.2. Research in terms of profit maximization strategy
5.3.3. Research in terms of management and training of African airline personnel
5.3.4. Improvement of the quality of its offer within African airlines
参考文献
QUESTIONAIRE
Dissertation Integrity Pledge
声明
APPENDIX
致谢
浙江师范大学;
