THE JOYS AND PERILS OF 'REVERSE INNOVATION'

摘要

More global companies, from General Electric to Procter & Gamble, are adopting the strategy of "reverse innovation"-that is, turning products created for emerging markets into low-cost goods for developed-world customers. They're running into thorny management challenges. The new approach, also known as "trickle-up innovation," can require taking apart entire organizational structures-a difficult exercise that risks alienating established managers.