Sticker Shock in Zurich As the Franc Rises

摘要

The Swiss franc's 11 percent appreciation against the euro this year is forcing Urs Boehler, who runs Zurich's Les Millionaires jewelry store, to sell cheaper wares. Boehler's shop is on Bahnhofstrasse, the city's ritziest shopping street. Even for his customers, prices have risen almost out of reach as international investors seeking safety pile into Swiss francs. Boehler's fanciest jewelry retails for around 150,000 Swiss francs.