A Content Farm That Grows Books

摘要

When Kevin Gao quit his consulting job at McKinsey three years ago, he knew he wanted to start his own business. The trouble was, he was expert in only one thing: getting a job at McKinsey. Relatives and friends kept seeking his advice on landing a job in consulting. "I'm fundamentally a little bit lazy," says Gao. "So I thought, why keep answering the same e-mails and phone calls if I can just really do it once?"