The Inscrutable Mad Men of Silicon Valley

摘要

Donald Basile is the chief executive officer of Violin Memory, a startup in Silicon Valley that makes superfast data storage systems. You've probably never heard of the company, but there's a good chance you've seen its ads. Over the past year, Violin has blanketed major U.S. airports with vibrant billboards and posters. They say nothing about what Violin sells and tuck the company name down in a corner.