At the Charlotte Motor Speedway last October, David Ragan (left) scored a top-10 finish in his UPS-sponsored race car marked with a United Way logo and the LIVE UNITED~® maxim. For the customarily brown-and-bronze UPS car this was a one-off repaint. The package-delivery giant invests heavily to brand itself on the speedway circuit, but for this race it stepped aside. Why did UPS forego its chance to make a splash with 140,000 NASCAR fans at the track and millions more via telecast?
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