Trump Tests His Brand On the Golf Links

摘要

Donald Trump is betting his name will boost the value of his golf courses even as the premium for the brand declines on condo properties and ratings slide on his show, The Apprentice. The real estate developer turned TV personality has acquired nine golf properties in the U.S., including four since 2008. In July he started building a ￡750 million ($1.15 billion) golf course and resort in Scotland. Trump says putting his name on the courses increases membership and the fees he can charge. Elsewhere, the record is mixed.